A new era began in April when automotive floor mat manufacturer WeatherTech assumed the naming rights of Laguna Seca Raceway creating WeatherTech Raceway Laguna Seca. The contract is for five years with an option for an additional five years.
Automotive accessory retailer WeatherTech, known for its DigitalFit™ floor mats manufactured in America, expands its footprint in the motorsport sector complementing its sponsorship of the IMSA WeatherTech SportsCar Championship with the addition of the naming rights for WeatherTech Raceway Laguna Seca.
“I had a brief discussion with Gill Campbell about a year ago regarding our interest in the naming rights for Laguna Seca,” David MacNeil, founder and CEO of WeatherTech, said. “We did our due diligence over the last month and we arrived at a mutually agreeable deal. We are proud to be a part of the future of WeatherTech Raceway Laguna Seca.
“They have a great schedule of events that brings in a wide range of fans, participants and automotive enthusiasts that really fits our marketing profile. In addition, we will help the team at WeatherTech Raceway Laguna Seca to broaden that schedule in any way that we can.”
Tickets and information to events at WeatherTech Raceway Laguna Seca can be obtained by visiting www.WeatherTechRaceway.com or by calling 831-242-8200.